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When you're presented with a budget too small to do TV – the best thing to do is find a way to do TV.
Here’s why we’re fond of this TVC: with some quick thinking we turned a tiny opening with this potential client into something worth a lot more for the agency.
We like doing that.
Working with photographer Charlie Clift on a street shoot of locals in Shoreditch - we then edited the stills to make a set of fast-cut films, dramatising the key features of the phone. It increased numbers and one of Charlie’s shots was one at the 2017 AOP Awards. Thumbs up.