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Work X Life. When everything about you, fits perfectly together.
The way we work is changing. And it’s changing fast.
Why strike a balance between work and life when they can be weaved together? That’s work enabling more of the best things in life – and life, encouraging the best out of you, at work. It’s the ultimate collaboration; and one that the young business leaders of today, and in the future, take advantage of by using Microsoft technology.
Why strike a balance between work and life when they can be weaved together? That’s work enabling more of the best things in life – and life, encouraging the best out of you, at work. It’s the ultimate collaboration; and one that the young business leaders of today, and in the future, take advantage of by using Microsoft technology.
We took the contents of entrepreneur and global Business leader, Sophie Lindblom’s world — and built a humungous flat lay out of it at Pinewood studios. It was a fun and impactful way to illustrate how everything about someone can fit perfectly together — and as the master visual, it spearheaded the Work X Life campaign.
The results for the film were astonishing. With 29 million LinkedIn impressions across 11 European markets, we achieved a Click Through Rate of 41%. That’s HUGE. The figure is usually less than 1%.
Also, the expected video completion rate is usually just 2%, but 30% of viewers watched our film to the end. This gave Microsoft a cost per lead that was 25% lower than the industry standard, engaged accounts resulted in 2.5x higher pipeline value and completion of product sales 25 days less than previous benchmarks.